For many, their home is the single-most important purchase they have ever made. A lot of time and effort goes into locating the right property. But, when it comes to finding the best mortgage, why do most people take what is being offered rather than research and secure the best mortgage available for their situation?

Considering that you will pay the bank more in interest over the life of the loan than the home is worth, why wouldn’t you invest the same time and effort in finding a mortgage that will reduce the amount of interest you are  paying, potentially saving you tens of thousands of dollars?

There are various types of mortgages available to home buyers.  Each type has their advantages and disadvantages.  Lenders will offer specific mortgage…

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Customers are the lifeblood of any business.  Advertising is the lifeblood to attracting customers.  Real estate agents, just as with any other business out there, need to continuously find new buyers, sellers, and properties.  To do this, the real estate agent deploys a variety of marketing strategies in order to keep a steady flow of business coming their way.

Gone are the days of the “spray and pray” technique of newspapers, bus stops, and direct mailers.  The market has changed. There is more competition for everyone’s attention, and the age of being the “knowledge bearer” given way to the information age. Below are some comparisons of how the real estate business has evolved over the years.

Ease of selling properties

Selling real estate in…

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